Is a single tweet really worth $1 million?
Tweets are valuable online currency. Just one single 140-character message has the potential to reach thousands – if not millions – of individuals, making or breaking brands, businesses and causes in...
View ArticleSocial media spotlight: UN turns to celebrity retweets for World Humanitarian...
If Facebook is good for one thing, it’s tugging on the heart strings of those that believe simply clicking like or share will have some tangible impact on causes in the real world. ‘A million likes and...
View ArticleSocial commerce spotlight: In-stream payment app Chirpify looks to second screen
Social commerce app Chirpify has announced it’s added an additional $4m in funding to its series A round, bringing the total raised so far to $6m. This is a lot of dollar, which the company plans to...
View ArticleA Crowdfunding Content Plan
How do you keep people interested in a crowdfunding project throughout the campaign? That’s the question anyone looking to maintain momentum through a 30 or 40-day fundraising cycle must ask...
View ArticleCrowdfunding diary – balancing the personal and the professional
Crowdfunding poses some interesting questions in terms of marketing and explaining your project. On the one hand you want to demonstrate you have a viable business idea and a professional product. On...
View ArticleCrowdfunding diary: The video elevator pitch
If you had just 2 minutes to wow the world with your big idea, what would you say? That’s the question every crowdfunding project asks itself as it seeks to create the essential “elevator pitch” video....
View ArticleSocial commerce spotlight: What does Alibaba’s massive Weibo investment mean...
China’s biggest e-commerce group Alibaba has bought an 18% stake in China’s fast-growing micro-blogging platform Weibo. The deal, valued at $586m, is thought to be the biggest web deal of this year and...
View ArticleSocial commerce spotlight: Hot social shopping site Wanelo is on fire
Founded only in 2010, social shopping start-up Wanelo has recently reported six million registered users, up from just one million in November. What’s more, around 70% are active monthly. The company...
View ArticleSocial commerce spotlight: Soldsie’s $1 million funding highlights need for...
E-commerce start up Soldsie, which announced in January that it had raised $425,000 through the FundersClub, has now closed its full seed round of outside funding having secured $1 million in...
View ArticleSocial commerce spotlight: Sift aggregates irritating sales emails into...
Sorting through your personal email can be such a harrowing experience it’s little wonder so many people’s inboxes boast triple, or even quadruple, digit numbers of unread messages. And they’re not...
View ArticleJanrain to push social enterprise solutions with $33 million funding
Social login giant Janrain has newly secured $33 million in funding from a group of investors keen to stake claim on the company’s rapid growth. The company saw revenues more than double in 2012, and...
View ArticleCrowdfunding’s vital role in innovation and sustainability
There was a notable buzz among techie and creative types last month as Kickstarter, the US-based leading proponent of crowdfunding, well, kickstarted its new UK operation. Entrepreneurs, artists and...
View ArticleWhat to look for in Facebook’s historic earnings report
The big story of the week will hit Thursday when Facebook delivers its first earnings report as a publicly listed company, an event that will be closely watched by all others in the tech/social IPO...
View ArticleSocial commerce spotlight: Needle Inc shakes up ‘antiquated’ online customer...
When it comes to social shopping, peer reviews are crucial – that was the message given by nToklo in last week’s column, which examined why many retailers could be losing up to £9 billion of online...
View ArticleFrance’s Viadeo scores mega funding for Euro push
Viadeo, the other social network for business professionals, announced this morning it has landed $32 million in funding from a host of blue-chip investors as it looks to expand beyond its stronghold...
View ArticleWhat’s in Zynga’s S-1, and what can it tell us about future of social gaming?
That’s the question posed by IHS Screen Digest, analysts who’ve been covering the gaming market since the early PlayStation days. As they note, Zynga is expected to file in the coming days its required...
View ArticleSocial media investing: Where the VCs are putting their money
LinkedIn’s $9 billion stock market debut last month may have stunned many on Wall Street, but it couldn’t have been much of a surprise to the denizens of Sand Hill Road. In the months prior to the LNKD...
View ArticleThe Social Media Funding Guide – A Special Report
Venture capitalists are back, funding privately-held firms in the United States alone to a tune of $5.9 billion in first quarter of 2011. That’s the highest Q1 rate of investment in start-ups in the...
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